• Bicycle vs Helicopter at São Paulo Intermodal Challenge

    by  • September 30, 2009 • Ideas We Love, News • 3 Comments

    São Paulo has been drowning in a sea of automobiles (6 million and counting). This car-centric urban transport model is showing signs of exhaustion. The average São Paulo inhabitant spends almost three hours a day stuck in traffic jams. That’s about 15 hours a week – or almost 2 working days.

    Enter,  São Paulo Intermodal Challenge. “The challenge: to get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.” [via PSFK]

    And guess who wins?

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    What a fantastic way to bring bicycles into the mix as a potential solution for São Paulo’s transportation issues!