Bicycle vs Helicopter at São Paulo Intermodal Challenge 2
Sep30
São Paulo has been drowning in a sea of automobiles (6 million and counting). This car-centric urban transport model is showing signs of exhaustion. The average São Paulo inhabitant spends almost three hours a day stuck in traffic jams. That’s about 15 hours a week – or almost 2 working days.
Enter, São Paulo Intermodal Challenge. “The challenge: to get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.” [via PSFK]
And guess who wins?
What a fantastic way to bring bicycles into the mix as a potential solution for São Paulo’s transportation issues!
Congratulations. This is really great Video! I totally agree that riding by bike in Sao Paulo needs a stronger voice. Do you know any organisation which promotes the use of bicycles in Sao Paulo (for commuting)?
[...] of my friends recently mentioned a quirky race held in Sao Paulo, Brazil last September. The race pitted a helicopter against a bike in a 10K race [...]