São Paulo has been drowning in a sea of automobiles (6 million and counting). This car-centric urban transport model is showing signs of exhaustion. The average São Paulo inhabitant spends almost three hours a day stuck in traffic jams. That’s about 15 hours a week – or almost 2 working days.

Enter,  São Paulo Intermodal Challenge. “The challenge: to get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.” [via PSFK]

And guess who wins?

What a fantastic way to bring bicycles into the mix as a potential solution for São Paulo’s transportation issues!