Brooklyn by Bike » fashion

Ideas We Love, Non-Ugly Cycling Shoes

anita — Tue, 02 Jun 2009 21:05:32 +0000

Adidas is introducing adidas Men's Zeitfrei Training Shoe,Mustang Brown/Mustang Brown/Wonder Glow F10,10.5 M US">Zeitfrei, its first line of cycling inspired shoes. Though the shoes are primarily designed for fixed gear riders, we think it’s a step in the right direction…especially for those not into wearing clip shoes around town. adidas Men's Zeitfrei Training Shoe,Mustang Brown/Mustang Brown/Wonder Glow F10,10.5 M US">Amazon has them in stock for $90. Sorry ladies, unless you are willing to slip on a pair of these boys shoes, you are out of luck.

Perforated uppers give ventilation and subtle reflective accents surround the shoes’ base and highlight the embossed heel logo. To prevent laces from getting stuck in the gears, Zeitfreis provide a neoprene pocket marked with each brand’s logo. A stiffer outsole and treaded forefoot ensure improved pedal feel and grip, while retaining enough comfort for wear during those non-cycling moments. [via Coolhunting]

adidas Men's Zeitfrei Training Shoe,Mustang Brown/Mustang Brown/Wonder Glow F10,10.5 M US">

Ideas We Love – Safe, Sexy Bike Helmets

brooklynbybike — Mon, 23 Feb 2009 15:02:23 +0000

We posted awhile back about Yakkay Helmets which were cute, but potentially unsafe due to the fabric nature of their covers. Fabric prevents the helmet from skidding on the ground which can potentially lead to your head stuck on the pavement…not pretty.

Now worries fashionistas thanks to Cyclefashion!

Helmets are designed by an eco-conscious Japanese-born designer who got fed up with looking terrible on her bike so she created her own collection of helmets that are funky and still meet all the safety requirements. The designs are cleverly positioned on the back and on the left-hand side so drivers and pedestrians can admire you as you go.

Helmets are priced from $80 to $120. Check out more styles on their site.

[via Treehugger]

Oh and if you are looking for not safe, sexy helmets check out these crazy helmet covers from Riding Pretty.

Bike Seat to Calvin Klein Jacket

brooklynbybike — Tue, 17 Feb 2009 03:24:22 +0000

Bike culture is fast becoming the norm for cool kids everywhere. Designers have long looked to the cool kids for inspiration and Calvin Klein takes it to a new level with his “bike seat” inspired jacket. Fully outfitted with foam, bonded with fabric and wool, the jacket uses a heat-molding process to create patterns and indented stripes. Klein describes it as “a very nice way to express modernism.” Decide for yourself.

[via Trendhunter]

Bike Tees Under $20 That We Love

anita — Wed, 10 Dec 2008 18:13:37 +0000

Let’s just say we are getting into the holiday buying frenzy (much to our dismay). Hey we’ve been entertaining visitors and accompanying them to the Esty Holiday Handmade Cavalcade, the ARCmusic LP sale but that LeSportsac sample sale on 18th St. btw 6th and 7th Ave put us over the edge last night. We hear there is just one day left so run your selves over there – the line is growing.

Those of you who are not in New York City, no worries. We’ve gone and found some t-shirts that that will suit your bike loving selves available on-line and they won’t break the bank, promise.

More Bike Lanes – $19

“10% Of the proceeds of this t-shirt will go to support Recycle-a-Bicycle. ”

We love Recycle a Bicycle (a non-profit in NYC that teaches kids and adults about bike mechanics and refurbishes old bike) because they don’t rip you off for labor!

Double Bike – $18

“1950′s Raleigh bicycles printed in ultra blue ink on a tangerine colored Alternative Apparel t shirt (that’s why it costs a little more than the others). Sizes small through X-large are available. The design was made by our friend Justin at Triplemilled.etsy.com.”

[via rattappress on Etsy]

Save the Whales – $16

“Save the environment ride your bike. Uphill battle, hang in there cougar. Black water based ink printed on a white American Apparel Tee” [via Rumplo via PrintLiberation]

Vroom – $18

“Save the environment ride your bike. Uphill battle, hang in there cougar. Black water based ink printed on a white American Apparel Tee” [via Rumplo via The Cotton Factory]

Type Bike – $15

“What do you get if you combine a love of typography and biking?

Here’s an awesome design of a bicycle by Matt Sutter drawn entirely with type (letters, punctuation, and ligatures). No letterform has been skewed, stretched, or flipped – the Type Bike was created entirely by scaling and rotating.”

[via Neatorama]

Pedal Power – $15.50

[via Uniglo]

Enjoy!

Ideas We Love – Helmet as Fashion, Yakkay

anita — Thu, 30 Oct 2008 16:55:00 +0000

YAKKAY

Alright let’s face it. Many of the kids on bikes today do not wear helmets. I’m not just taking about school kids, but it’s also the athletes training in Prospect Park and the kids on fixed gears commuting into the city. These folks are going fast, swerving in and out of traffic and feel like shouting at them, “What the hell are you thinking!?” But I can’t because I was just one of them a little over a year ago.

It wasn’t until a friend of mine harassed me a few hundred times that I finally had some sense knocked into me …or maybe it it was my getting older. Whatever the case, I finally wear my helmet but its still damn UGLY. I’ll be the first to tell you. That’s why when I saw this post on PSFK I got all excited.

YAKKAY helmets are specifically designed to fit covers that turn your helmet more into a fashion statement than an ugly piece of plastic atop your head. They’ve got four different styles..all lovely. Click the picture to see more. Don’t get too excited just yet though. These helmets are not yet safety approved but hey, it’s a start.